Top 5 Film & Television Apps on Unified Platform in Oman in Q2 2024

During the second quarter of 2024, the top 5 film and television applications in Oman showed varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared:

ﺷﺎﻫﺪ - Shahid from MBC Group experienced fluctuations in weekly revenue, starting at around $20.7K at the beginning of April, peaking slightly at $22K in the second week, and then tapering to $17.2K by the end of June. Weekly downloads varied, with a significant dip to 3.2K in mid-May but ending strong at 5.2K in the last week of June. Active users remained relatively stable, ranging from 35.1K to 38.3K throughout the quarter.

STARZ ON by Playco Entertainment saw its weekly revenue peak at $4.4K in early June, with other weeks ranging between $1.4K and $2.8K. Downloads increased steadily from 1K in early April to 7.9K in early June, though they tapered off slightly to 4.3K by the end of June. Active users showed a rising trend, starting at 9K and reaching a high of 25.4K in early June, before settling at 19.7K by the end of the quarter.

Yango Play, a newcomer from Funtech Loyalty, had a notable uptick in revenue, starting at just $30 in early April and increasing to $1.7K by mid-June. Downloads exhibited a downward trend initially, from 9.1K to 1.7K, but rebounded to 5.1K by the end of June. Active users followed a similar pattern, starting at 25.9K, dipping to 17.8K, and then rising to 21.8K by the quarter’s end.

Netflix, despite being a global giant, had modest revenue figures in Oman, oscillating between $1.4K and $1.9K throughout the quarter. Downloads saw a consistent increase from 2.1K in early April to 4.7K by the end of June. Active users remained robust, starting at 91.7K and peaking at 98.5K mid-quarter before slightly dropping to 98.2K by the end.

MX Player from MX Media & Entertainment Pte Ltd had minimal revenue, with weekly figures never exceeding a few dollars. Downloads fluctuated, peaking at 3.9K in early April and stabilizing around 2.8K by the end of June. Active users showed strong engagement, starting at 85.1K and reaching up to 99.2K by the quarter’s end.

These insights were gathered from Sensor Tower, where more detailed analytics and trends can be explored.